Qualifica’23: Advantages

We are living in an increasingly automated economy, in which it is believed that by 2025, some 85 million jobs will be done by machines. “This does not mean that jobs as we know them today will become extinct, but they will certainly be transformed and will, in a man-machine partnership, be the key vector of change”, says Sidney Zamel, marketing and products manager at Dell in Brazil.

In a study focussing on 26 economies (accounting for over 70% of GDP) and 15 industries, it is believed that over 97 million new jobs will appear. Amongst them, notable jobs include: artificial intelligence, digital marketing, not to mention user experience and digital law: many are going to see changes in the jobs market.

Accordingly, education and the way young people see the jobs market is changing daily: educational institutions must stay abreast of future trends:

  • Distance Learning
  • Experience-based Learning
  • Hybrid or Remote Jobs
  • Point-of-Learning Technology
  • Gamification for Learning
  • Data Analysis


Participation as an exhibitor at Qualifica will allow direct contact with brilliant minds of the future, spreading the word about future training offers and possibilities.


  • High loyalty;
  • 13 years to promote the Education sector;
  • Direct contact with the market;
  • Low cost per contact;
  • Reputation;
  • The largest fair in the country’s Norte region;
  • High attendance;
  • Stage for key schools and universities;
  • Support and co-operation from a variety of public institutions;
  • Activities, demonstrations and shows;
  • Media coverage;
  • Experiences live on stage and on stands;
  • High relational index;
  • Public and private universities;
  • Polytechnic Institutes;
  • Professional training centres;
  • Private schools;
  • Business schools;
  • Public education and training institutions;
  • Vocational qualifications;
  • Fun activities;
  • Teaching and educational material providers;
  • Employment;
  • Education sector professionals;
  • Teachers in regular teaching and professional training;
  • Educational psychologists/Guides and assessors;
  • Social educators;
  • Parents’ associations;
  • Cultural and educational associations;
  • Parents and education managers;
  • Students.

Qualifica conducts a variety of communication activities to spread the word about the fair and attending exhibitors:

  • Sending of communications in print;
  • Personalised contact with social communication;
  • Development of media partnerships;
  • Presence on television programmes;
  • Dynamisation through Facebook and Instagram;
  • Themed communication;
  • Dynamics with secondary schools.


To ensure that your presence at Qualifica’23 stands out, we provide a panoply of tools:

Communication of participation on social networks (Facebook and Instagram) for a community of over 12,000 students and education sector professionals.

In this publication, you can include your logo or a photograph at school, plus a brief description of the institution/company.

Presence in newsletters for a community of 20,000 students and education sector professionals.

In this newsletter, you can include your logo or a photograph at school, plus a brief description of the institution/company.

Also, there is the possibility of sending exclusive newsletters. To find out more, consult the publicity guide.

Presence on the E+E Qualifica Platform, a digital platform designed to create a global ecosystem and bring visitors and exhibitors closer together, somewhere where exhibitors can post:

  • A description of their institution/company;
  • Presentation videos;
  • 5 products and services available;
  • Contacts and digital platform.